Fashion Journal: 1970-1979

We’re more than halfway through the fashion journal series, and the further we go, the more trends and diversity in fashion we are going to experience. The sixties was a budding introduction to this culture of “no rules”, and now that we’re in the seventies, this explosion of fashion is now in full swing!

The seventies were a turbulent period of glam rock, disco, new technology, and ultimately, the overproduction of cheap, synthetic clothes. Like I said, there were a wide variety of styles at this time, but the overall popular figure was tight on top, and loose on bottom. I’m very excited about the garments I’ve picked to talk about today, and I hope you enjoy reading as much as I’ve enjoyed putting it together!

On the left: Bell-bottoms, 1970s

Of course, we can’t talk about the 1970s without mentioning the iconic bell-bottom jeans! By the 1970s, both men and women were wearing sportswear apparel, and this was primarily based on flare or bell-bottom jeans. This fashion staple proved to be the beginning of the “casual chic” movement, and to this day, flare jeans are still popular among women going for  a trendy, retro look. Over the years, bell-bottom jeans (and almost all jeans) have been popularized with pre-made rips and tears, which some may see as a nod to the 1970s punk movement.

On the right: 1970s Punk Rockers

Speaking of the punk movement, I couldn’t not talk about the heavy metal fashion of the 1970s. As a psychobilly girl myself, I draw a lot of inspiration from the 1950s and 1960s, but also, a ton of inspiration and love from the 1970s. The early punk movie drew a lot of inspiration from hippies, but as the decade progressed, punk became all about combat boots, leather, faded jeans, and chains. The musical genre of punk itself had an enormous impact on the 1970s, and promoted a sense of rebellion and darkness among young misfits and weirdos. The punk movement has translated into modern times with brands like Dollskill, who created those fabulous garments you see on the right. The knee-high combat boots are a fantastic representation of the 70s sex appeal, and the chains on the mini skirt are also clearly inspired by the decade. Once I have a larger disposable income, I’d love to pick up some Dollskill merchandise for myself.

Left: Models in Floral Maxi Dresses, 1973

Another iconic statement piece from the 1970s was the maxi dress, which (again), is something that we can see translated into modern times. Also deriving from the hippie movement, early maxi skirts and dresses were heavily reliant on flower patterns- a symbol of peace during the tension of the Vietnam War. In modern times, Zaful has put a fun spin on the maxi dress by making the slip shorter and adding a semi-transparent overskirt. The dress garnered inspiration from the 1970s by sticking with the flower pattern, and additionally, dips in a v-neck on the bodice. Fashion in the 1970s was generally informal, and the universal maxi dress is a perfect example of that flowy, laid-back statement.



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