I’m honestly not sure if I can call myself a professional blogger or not, but I have been doing it regularly for a while now and I think I have a good handle on it. When I first started my blog, I knew absolutely nothing about blogging, formatting, or even WordPress at all. I just knew I wanted to do something beautiful with my writing, and here we are almost two years later! So today, I want to share with you everything I’ve learned over the course of writing my blog. I’m also going to include a list of blog ideas, in case you need a bit of help getting started with content. I hope you enjoy!
Probably the most important thing on this list is to have a strong, cohesive theme in mind before you start your blog. Having a clear idea of your target audience, your aesthetic, and what kind of content you want to create is extremely important, and it makes blogging so much easier in the long run. Before I started my blog, I sat down and made a list of all the different elements, color schemes, and content I wanted my blog to be centered around. I would say my blog has always been very soft, pastel, and traditionally “feminine” in regards to the type of aesthetics I lean towards. Analog, on the other hand, is extremely neutral in regards to the fonts, colors, and layouts I use. Whatever you choose to incorporate, make sure it’s cohesive, clean, and of course, easy to read!
Tags and categories are another important element of making your blog successful. I use several categories on my own personal blog so that I can keep my content refined and organized, and tags are optimal for increasing traffic to your site. For example, if I’m going to write an article about Jeffree Star’s makeup, I will categorize the article as “Health & Beauty” and use tags such as “Jeffree Star Cosmetics, Morphe, Makeup, Beauty, Eyeshadow,” etc. That way, when people go online to search for those keywords, my articles will appear higher up in the search queue. Since incorporating tags into my articles, I have definitely seen an increase in overall traffic to my site. It’s one of the most essential forms of social media marketing.
The next tip I have for starting your own blog is to create a monthly posting calendar. I have articles planned out and color-coordinated all the way through March, and it’s the best way for me to stay motivated and on top of things. Additionally, looking ahead at future articles will give me enough time to gather supplies needed for that content, or complete adequate research about the subject I am covering. Particularly when I cover real-life events, I like to spend a few days or weeks researching the topic to make sure I am fully educated and informed on the issue. Having a posting calendar is also a great way to make sure your content is well-rounded; for example, if I notice I have a lot of beauty articles planned for the month of February and not a lot of cooking content, I can plan ahead to cut back on beauty and amp up other subjects for the following months.
Lastly, I want to let you guys know that it can take time to see any substantial growth to your blog, so be patient for the first couple of months or even years. I worked hard to build myself up as a writer, and it’s still an ongoing process that I am working on today. Don’t give up, even if you’re feeling discouraged or impatient!
Finally, if you need some starter ideas for potential articles, here is a list of lifestyle blog ideas I’ve used myself in the past:
-What you’re reading right now
-The best spots to eat in your city/state
-Product reviews: skincare, makeup, shoes, etc.
-Reviewing a subscription box (makes for a great quarterly article)
-Craft ideas for different holidays (Halloween, Thanksgiving, Christmas)
-Your morning/night routine
-Moodboards for the seasons (another great quarterly idea)
-Your makeup collection
-50 things that make you happy
-Ways you save money
-Tag articles! (Fall tag, blogger tag, etc)
-Day in the life
-Movie/tv show review
-An analysis of your favorite record or music album
-Your favorite cookbooks
-Your style icons
-Review conspiracy theories
-What are you angry about?
-Self care tips and ideas
-A tour of your house/bedroom
-Favorite summer swimsuits
-Favorite drugstore products
-Your Spotify rewind
-The books you’ll never outgrow
-Taking the MBTI personality test
-Advice for college
-Interview a grandparent about their life
I hope you find this article helpful in all of your blogging adventures! Have fun and do what makes you the happiest, above everything else.